The brand positioning, Infrastructure for Innovators, is represented through a visual system of building blocks. The system is dynamic and changes size to adapt to the content.
Mococo worked closely with Carta’s product, editorial and people teams to rethink the website, from global navigation to page structure. As the main extension of Carta’s brand, the site visuals and headlines focused on innovator stories – centering each accomplishment with the person behind the company. Additionally, detailed illustrations and clear CTAs grounded page orientation and gave guidance to Carta’s portfolio of products.
Product UI details are isolated to their core feature. This feature is given focus with color, photography or a line treatment. The brand and extended web palette are used within product UI, and strokes are used sparingly to reduce any visual weight.
Gabrielle Muse
Ted Makarewicz
Lucy Shafer
Martin Grasser
Taylor Givens
Lilly Archer
Uan Jiang
Gen Ramirez
Zrinka Buljubašić
Miguel Contreras Cruz
James Heredia
Aimee Belke
Annalisa Swank
Phil Jang
Riley Kane
Maya Shetty
The brand positioning, Infrastructure for innovators, is represented through a visual system of building blocks. The system is dynamic and changes size to adapt to the content.
Mococo worked closely with Carta’s product, editorial and people teams to rethink the website, from global navigation to page structure. As the main extension of Carta’s brand, the site visuals and headlines focused on innovator stories – centering each accomplishment with the person behind the company. Additionally, detailed illustrations and clear CTAs grounded page orientation and gave guidance to Carta’s portfolio of products.
Product UI details are isolated to their core feature. This feature is given focus with color, photography or a line treatment. The brand and extended web palette are used within product UI, and strokes are used sparingly to reduce any visual weight.
Gabrielle Muse
Ted Makarewicz
Lucy Shafer
Martin Grasser
Taylor Givens
Lilly Archer
Uan Jiang
Gen Ramirez
Zrinka Buljubašić
Miguel Contreras Cruz
James Heredia
Aimee Belke
Annalisa Swank
Phil Jang
Riley Kane
Maya Shetty
We’re always on the lookout for
interesting projects with interesting people.
Say hello at mgrasser@gmail.com
© 2024 Martin Grasser. All rights reserved.